Abstract
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Inthecontextofthenewera,newconsumerbrandsemergeatthehistoric
momentanddevelopvigorously,buttheyalsobegintoencountertheproblem
ofintensifiedcompetitionofInternettraffic.Inordertoseeklong-term
developmentofbrands,newconsumerbrandsgraduallypayattentiontothe
fieldofgreenmarketing,hopingtobuildagoodbrandimagethroughit.This
paperstudiedtheimpactofgreenmarketingontheimageofnewconsumer
brands,sortedoutrelevantliteratureandputforwardhypotheses,andthenused
softwareforconductcorrelationandregre
绿色营销对新消费品牌形象的影响研究-19202字.pdf