The Puns in English Advertisement and Their Translation
Abstract
Pun is a rhetorical technique commonly used in advertising styles. It is also a difficult point to translate puns in English advertisements to have both form and spirit. This article combines a large number of advertising examples to explain the characteristics of puns in English advertising, and analyzes the three conditions of puns.
The article also points out that the function of puns is not all about
英语广告中的双关语及其翻译-6092字.docx