Contents
Chinese Abstract
2
English Abstract
3
1. Introduction
4
1.1 Background of the Study
4
1.2 Structure of the Thesis
4
2. Literature Review
5
2.1 Studies Abroad
5
2.2 Studies at Home
5
3. Hofstede’s Cultural Value
6
3.1 Power Distance Index
6
3.2 Individualism V.S. Collectivism
6
3.3 Uncertainty Avoidance Index
6
3.4 Masculinity vs. Femininity
7
3.5 Long-term Orientation
7
3.6 Indulgence vs Restraint
7
3.7 Conclusion
7
4.
Difference of China-UK Public-service Advertisements
8
4.1 Differen
从霍夫斯泰德文化价值维度分析中英公益广告的差异-4733字.docx