Differences between Chinese and Western Thinking Modes from the Perspective of Advertising Terms
Abstract
T
his paper
studies
the differences between Chinese and western advertis
ements
and finally
summarize
s
the
causes
for these differences
, hoping to
make readers feel the profound influence of different thinking
modes
on the advertising
terms
.
By comprehensively analyzing and generalizing the references, this paper
first
studies
the
different
characteristics of Chinese an
从广告用语看中西思维方式的差异-6454字.docx