English-Chinese Translation of Trademarks:
Its principles and Strategies
Abstract
Trademarks represent the image of a company and its products. Trademark is not only a symbol of goods but also a bridge for direct dialogue between producers and consumers. Therefore, having a unique trademark and appropriate translation is an extremely important factor for enterprise development. This paper lists some examples to analyze the principles and strategies of translating English trademarks into Chinese
英文商标的汉译原则及策略-6457字.docx