The Language Characteristics and Translation Strategy of English Advertisements
Abstract
The development of globalization has created a new era of advertising.
Due to cultural differences and idioms distinction, still we are required to choose appropriate translation tactics to achieve the purpose of English advertisements.
This paper is an attempt to study the wording and translation tactics for English advertisements by
summariz
ing
the
fundamental components
of English advertising, int
5李洽广告英语翻译策略三稿-5077字.docx