Contents
1. Introduction
1
1.1 Background of the research
1
1.2 Purpose and significance of the research
1
1.3 Structure of the thesis
2
2. Literature Review
3
2.1 Research status and development of advertising slogan translation
3
2.2 Studies on the slogan translation of automobile advertisements
5
2.3 Development and rules of Skopos Theory
7
3.
Principles and Strategies of
C
ommercia
l A
dvertisement
s
8
3.1 Principles of commercial advertisements
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3.1.1 Authenticity
8
3.1.2 Scientificity
9
目的论角度下汽车广告标语翻译的研究-9653字.docx