北京理工大学珠海学院
2022
届本科生毕业论文
Analysis
of
Marketing
Strategies
of
Domestic
Cosmetic
Brands
in
China—A
Case
Study
of
Florasis
Abstract
Nowadays,
with
the
continuous
improvement
of
people’s
living
standards
and
increasing
attention
to
their
appearance,
the
demand
for
cosmetics
is
getting
higher
and
higher.
However,
consumers
in
China
are
keen
on
foreign
products
for
quite
a
long
time,
s
国产化妆品品牌在中国市场的营销策略分析——以花西子为例-9651字.docx