Analysis of the Development
Trend and Marketing Strategy of Cultural Industry in Nighttime
Economy
——
A Case Study of
24-hour Page One Bookstore
Abstract
With the increase of government support and the service market of night
time
consumption places, the development scale of night
time
economy in China has also shown explosive growth. It is undeniable that the cultural industry plays an important supporting role in the night
time
economy of the city. As we all know, with the populariz
夜间经济中文化产业的发展趋势与营销策略的分析——24小时叶壹堂书店案例研究-5618字.docx