I
NewMediaEra—TakethePouringMilkIncidentofMengniuas
anExample
Abstract
Withtheadventofthenewmediaeraandtherapiddevelopmentofnewmedia
technology,consumershavemoreandmorechannelsandwaystoreceiveenterprise
information,andthespeedofreceivinginformationisfasterandfaster.Atthesame
time,theinformationcontentreceivedismoreandmorecomplex.Underthisnew
mediaenvironment,enterprisesalsoneedtofaceamorecomplexcommunication
environment.Inthenewmediaera,someenterprisescanturncrisisintoopportunity
inthecrisis,whi
新媒体时代企业危机公关策略分析——蒙牛倒牛奶事件为例-6672字.pdf