北京理工大学珠海学院
2022
届本科生毕业论文
On
Tmall’
s
Celebrity
Marketing
and
Its
Future
Strategies
Abstract
In
recent
years,
brands
have
been
carrying
out
a
series
of
brand
rejuvenation
measures
targeted
at
Generation
Z
due
to
their
increasing
buying
power.
Celebrity
marketing,
which
Generation
Z
favors,
is
especially
valued
by
brands
as
a
helpful
tool.
However,
in
2021,
a
special
campaign
论天猫的名人营销及未来发展策略-7876字.docx