An analysis of gamification marketing
——
a case study of Alipay
Abstract
In recent years, domestic and foreign marketing practitioners have incorporated game design elements into marketing activities to encourage active participation and enhance user engagement. As the concept of gamification has become more widely known, it has become widely used in business models, marketing campaigns, enterprise management, and more. Gamification marketing is also called "gamification of marketing". By buil
游戏化营销分析——以支付宝为例-6359字.docx