An Analysis of Cross-border E-commerce Platforms' Marketing Strategies—Taking SHEIN as an Example
Abstract
In the past few decades, with the development of Internet technology, cross-border e-commerce has become a new industry trend. In the past twenty years, China's cross-border e-commerce has gone through four stages: budding, growth, expansion to maturity,
and
becoming a new engine for the development of China's foreign trade. How to let Chinese brands go
global
and the world see the po
跨境电商平台营销策略分析——以希音为例-5519字.docx