北京理工大学珠海学院
2022
届本科生毕业论文
On
the
Impact
of
Corporate
Social
Responsibility
on
Consumer
Purchasing
Intention
—
A
Case
Study
of
ERKE
Abstract
The
paper
deals
with
the
impact
of
corporate
social
responsibility
(CSR)
on
consumer
purchase
intention
in
the
sports
footwear
industry.
As
people's
living
conditions
improve,
more
and
more
calls
are
being
made
for
businesses
to
take
the
lead
企业社会责任对消费者购买意愿的影响－以鸿星尔克为例-9244字.docx