北京理工大学珠海学院
2022
届本科生毕业论文
Analysis
on
the
Nostalgic
Marketing
of
the
Mobile
Game
—
Mole's
World
Abstract
The
rapid
development
of
economy
and
society
has
changed
the
mentality
of
consumers.
Consumers
are
facing
great
pressure
of
life
and
work,
which
has
aroused
their
idealistic
feelings.
At
the
same
time,
the
development
of
social
media
has
provided
convenience
for
consumers
to
情怀营销：以手游《摩尔庄园》为例-6550字.docx