I
in China and America
— Taking Netflix and iQIYI as Examples
Abstract
Given that the covid-19 hit hard at the economy, most industries are struggling to
sustain themselves, primarily because of the requirement of social distancing.
Nevertheless, for Online Video Platforms, it turns out to be a different story. Since
people are confined to their houses, the chances are that their go-to entertainment
turns to streaming services which provide the catalyst for the development of the
indust
中美视频平台营销策略对比研究—以网飞与爱奇艺为例 -8909字.pdf