On Disney's Mania in China from Perspectives of Culture and Marketing
Abstract
Disney has made huge profits since it entered China, and has gradually formed a relatively complete industrial chain in China with its unique marketing model and cultural strategy. The Group's business has been restructured into four main departments: media network, theme park/experience and consumer goods, film and television entertainment and DTCI. With the division of labor and cooperation among the four department
从文化和营销角度看中国“迪士尼热”-7077字.docx