I
E-commerceEnterprisesinSoutheastAsia
―TakeShopeeasanExample
Abstract
Therapiddevelopmentofglobale-commerceandthecontinuouspromotionof
nationalexporttradeprovidesagoodenvironmentforthecross-borderexportof
domesticenterprises.Thedeepeningofthenewmodelof“Internet+Foreigntrade”
makescross-bordere-commerceplatformsplayanincreasinglyimportantroleasnew
tradeintermediaries.Althoughe-commercecompanieshaveboomedthisyear,
increasingcompetitorsandthecontinuingglobalepidemichavebecometwomajor
obstaclestode
东南亚跨境电商企业发展战略分析—以 Shopee 为例-6518字.pdf