——a case study of Alipay
Abstract
In recent years, domestic and foreign marketing practitioners have incorporated
game design elements into marketing activities to encourage active participation and
enhance user engagement. As the concept of gamification has become more widely
known, it has become widely used in business models, marketing campaigns,
enterprise management, and more. Gamification marketing is also called
"gamification of marketing". By building an incentive system that us
游戏化营销分析——以支付宝为例-6246字.pdf