I
MARTasanExample
Abstract
Intheeraofscientificandtechnologicaldevelopmentandpeople’spursuitof
enjoyment,differentconsumerproductshaveemerged,whichmakesvarious
marketingmethodsemergeasthetimesrequire.Withtheriseofthetrendyarttoys
culture,theblindboxeconomyhasappearedinpeople’svision,whichhasresultedin
blindboxmarketingthatcontributestotheblindboxeconomy.Accordingtodata
fromiiMediaResearch,theblindboxeconomyonlystartedtotakeoffinChinain
2019withtheadditionofcapital.Becauseofthehotdevelopmentofthe
盲盒营销策略的分析——以泡泡玛特为例-8288字.pdf