I
Abstract
Sincethebeginningofthe21stcentury,theconsumptionofluxurygoodsin
Europeancountriesbegantofade.EmergingmarketssuchasChina,Russia,Indiaand
Brazilwillseerapidgrowthinluxuryconsumptionandbecomethemaingrowth
regionsoftheworld’sluxuryindustry.Asearlyasthe1930s,Shanghai,asthelargest
internationalcityintheFarEast,formedtheembryonicformofluxuryretailinChina.
TherapiddevelopmentofChina’seconomyhasattractedalargenumberofforeign
luxurybrandstoentertheChinesemarketandfurtheracceleratedthedevelopmen
香奈儿在中国的营销策略分析-7191字.pdf