I
RejuvenationintheDigitalMediaAge
—TakeJiangXiaobaiasanExample
Abstract
Thedevelopmentofbrandcommunicationhaschangedwiththeprogressof
scienceandtechnologyandthechangesinconsumer’scharacteristics.Atpresent,the
rapiddevelopmentofdigitalmediatechnologyhasinfluencedandchangedthe
marketingenvironmentofenterprises,andconsumer’saccesstomediaisincreasingly
diverseandfragmented.Itisdifficultfortraditionalmarketingideastoobtainthe
recognitionofconsumersinthenewera.Therefore,facingtheincreasinglyyoung
con
数字媒体时代品牌年轻化的内容营销策略分析——以江小白为例-11169字.pdf