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Abstract
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With the improvement of consumers' spiritual needs and cultural aesthetic needs, China's hotel market has begun to explore and attach importance to the shaping of hotel brands. Taking Chengdu Yaotang Mansion as a case study and customer satisfaction as the starting point, this paper uses research methods such as literature research method, content analysis method, and text analysis method to analyze and explore the way of literary hotel brand building. Studies have shown that: (1)
基于顾客满意度的文学型酒店品牌塑造研究—以成都尧棠公馆为例-10117字.docx