An Analysis of the Application of Skopos Theory in Advertising Translation——A Case Study of Luxury Advertisement
By
Wang Qing
Tutor:
Xu
Huanxi
School of Foreign Languages
Beijing
Jiaotong University
Haibin College
Submitted in
June 202
2
摘 要
随着我国经济的快速发展，奢侈品行业突起。在经济全球化的浪潮里，我们渐渐与国际接轨。因为奢侈品产业的逐渐扩大，许多国外的奢侈品品牌选择进军国内。而这些品牌要想在竞争激烈的市场和品类众多的产品中脱颖而出，往往会借助广告对消费者的吸引性和引导性来体现
目的论在广告翻译中的应用分析——以奢侈品广告为例-12922字.docx