I
—ACaseStudyofSexyTea
Abstract
Inrecentyears,withtheimprovementofpeople’sconsumptionleveland
concepts,andwiththepursuitofhealth,fashionandindividuality,newteadrinks
havegraduallybecomeanewandpopularconsumptionfieldinthecateringindustry
alongwiththerevivaloftraditionalteaculture.Atthesametime,newteadrinksare
alsobecominganewtrendandeconomicgrowthpointforthedevelopmentofChina’s
teaindustry.
Underthesituationwheretherearemanynewteabrands,thecompetitionis
becomingmoreandmorefierce.Tocreateauniquebr
新式茶饮的品牌营销策略分析——以茶颜悦色为例-8871字.pdf