A
Research
on
Marketing
Strategies
of
Chinese
National
Brands:
A
Case
Study
of
Warrior
Abstract
National
brands
refer
to
the
brands
that
deliver
products
with
distinguishable
Chinese
characteristics.
In
recent
years,
many
national
brands
are
in
decline
due
to
the
failure
to
stay
current
with
trends.
Brand
revitalization
has
been
a
common
challenge
for
brands
as
such.
The
purpose
of
this
国货品牌的市场营销策略研究—以回力为例-7344字.docx