I
FastFashionBrandsinChina—FromthePerspectiveof
ConsumerBehavior
Abstract
Sincethe21stcentury,therapiddevelopmentofChina'seconomyhasbrought
greatchangestopeople'slifestyleandconsumptionconcept.Chinesepeoplehavea
growingdemandforfashionclothes.Manyforeignclothingbrandsactivelyexplored
theChinesemarketduringthisperiod.Affordablefastfashionclothingisfavoredby
Chineseconsumers.
Basedonconsumerbehavior,theauthoranalyzesthemarketingstrategiesof
WesternfastfashionbrandsinChina.Inthispaper,theauthorbrie
西方快时尚品牌在中国的跨境营销策略分析——从消费者行为为例-8103字.pdf