I
MarketingStrategies----TakingCoke-ColaandPepsias
Examples
Abstract
20yearsago,traditionalmarketingmethodsfacilitatedallkindsofbusinesses
aroundtheworldgreatly.However,inthepast20years,especiallyinlastdecadeof
China,duetotherapiddevelopmentoftheInternet,thewayofcommunicationamong
peoplehasundergonegreatchanges,whichhasalsomadethemarketingmethodsof
variousFMCGbrandsinChinachangeaccordingly.
Thepurposeofthisarticleistoanalyzeword-of-mouthmarketingafterchanges
insocialmethods,takingcoca-colaandPep
浅析以社交媒体为平台的口碑营销——以可口可乐与百事可乐为例-5837字.pdf