Abstract
E-commerce live broadcast is a kind of online live broadcast based on e-commerce. In the
era of new media, network marketing is an emerging business model. In the eyes of many
businesses, network marketing is a very effective marketing method. On this basis, combined
with the characteristics of online live broadcast, the purchase intention of it and consumers is
analyzed from the perspective of marketing strategy. Through empirical research, this paper
argues that restricting pric
直播电商情境下促销策略对消费者购买意愿的影响-17637字.pdf