Abstract
This paper uses various types of research methods to study the chaos of discount promotion in today's Internet e-commerce industry. Under the guidance of various theories such as marketing, promotion and Internet platform promotion, this paper analyzes the existing discount promotion, mainly analyzing the use of its consumers and the existing operation mechanism. After integrating the research results of usage and operation mechanism, this paper points out the main problems of the exist
互联网电商平台促销乱象研究-28712字.docx