Abstract
With the development of big data and the rapid development of China's economy,
consumers' purchasing behaviors and purchasing habits have been affected by various aspects.
As early as the end of the 20th century, personalized push has been studied by scholars and
practiced in enterprises, which has played a good marketing effect. Personalized push is a new
marketing method, which can directly stimulate consumers' purchase intention, promote
consumers' purchase behavior, and then i
个性化推送对消费者购买行为的影响研究-23985字.pdf