南京晓庄学院 2022届本科毕业论文
【Abstract】The rapid development of internet technology has led to the rapid growth of internet-related
industries and a golden era of development for the online travel industry. At present, many online travel
companies have adopted mergers and acquisitions to expand their business scope and improve their
competitive ability. This paper selects the classic case of Ctrip's merger and acquisition of Where to go.com
for analysis. On the one hand, it analyses th
携程旅行网并购去哪儿网的动因及绩效分析-14834字.pdf