Abstract
The rapid development of Internet e-commerce makes live delivery a new trend of online shopping, but the flow dividend will eventually disappear. In the future, live delivery e-commerce will also usher in a new situation of transferring from flow competition to customer management. Businesses need to understand the voice of consumers in order to meet their real needs as much as possible, and the reviews of commodities contain many valuable information. Therefore, through the mining and
直播营销商品评论下的消费者购买偏好研究——以vivo和OPPO手机评论为例-22502字.docx