Abstract
Inthepost-epidemicera,livedeliveryhasmadeoutstandingcontributionstothe
domesticeconomicrecovery.However,duetotherapiddevelopmentofonlinelivedelivery
salesmodel,allwalksoflifearescramblingtocarryoutlivedeliverysales,whichleadsto
intensifiedcompetitionintheindustry.Manyenterprisesorbusinessesblindlychooseto
invitestarstocarryoutlivedeliveryinordertodivertwater,buttheyignorehowtoimprove
theaudience'sexperience,andthefinalresultsareoftenunsatisfactory.Therefore,basedon
SORmodel,thispaperstu
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