Abstract
With the social development of the Internet and the popularization of the whole people,
short videos have witnessed explosive growth on major video platforms, with the market size
approaching 250 billion yuan in 2022, and short video types emerging in an endless stream.
Among them, evaluation short video is to help consumers to identify the quality of goods. From
the perspective of consumers' decision-making, the information that decision-makers have in
purchasing behavior is ofte
测评类短视频中顾客购买意愿的影响因素研究-19304字.pdf