Abstract
Livee-commerceisinaperiodofrapiddevelopment,andimpulsivepurchaseis
commoninallaspectsofourdailylife.Thisindustryisabreakthroughinthebottleneck
periodofdispellingthedownturnbroughtbytheepidemictotherealeconomy.The
developmentoflivee-commercewilldriveallfieldstohigherqualityandefficiency,andhelp
allfieldsdeveloprapidly.Therefore,thisstudydeeplyexcavatesandanalyzestheinfluencing
factorsandmechanismofimpulsivepurchaseintentionofTaobaolivee-commerceplatform
fromtheperceptualperspective.
Base
淘宝直播电商消费者冲动性购买意愿的影响因素研究-30387字.pdf