TITLE:ImageperceptionofFestivalactivitiesbasedonNetworktextanalysis:
AcasestudyofHarbinInternationalIceandSnowFestival
MAJOR:Exhibitioneconomyandmanagement
APPLICANT:DuHuanran
SUPERVISOR:LiuBin(lecturer)
Abstract
Withthedevelopmentofinformationtechnologyandevents,theInternet
hasbecomeameansfortouriststoobtainandshareinformationrelatedtotheir
travelexperience.Inordertotrulyandobjectivelyreflectthetourists’
experienceofHarbinIceandSnowWorldduringtheHarbinInternationalIce
andSnowFestival,thispapera
基于网络文本分析法的节事活动形象感知研究-11650字.pdf