Abstract
Since2016,communitygroupbuyinghasbeenrapidlypopularizedinfrontof
consumers.Aftertheoutbreakoftheepidemic,ithasbeenrapidlysoughtafterby
capitalwithitsuniquebusinessmodel.AccordingtoThedataofQichuma,bythe
endof2021,therewere370communitygroupbuyingenterprisesinChina,
including168individualindustrialandcommercialbusinesses.Butastheoutbreak
innormalization,communitygroupisweakenedandtheadvantagesofhowtomake
thecommunitygrouptoadynamic,increaseconsumers'willingnesstouse,the
presentcommunitygr
服务质量对社区团购平台使用意愿的影响研究-21809字.pdf