Abstract
Withtherapiddevelopmentofwirelesscommunicationnetworks,peoplecancomplete
variousthingsonmobilephones,graduallychanginghabitsandconceptsoflife,prompting
peopletobuychanges.Atpresent,duetotherapidriseofe-commerceindustry,online
shoppingthroughthenetworkhasbecomethemostmainstreamshoppingchannels.However,
theoperationofusersonthee-commerceplatformwillproducemassiveuserbehaviordata.
Howtousethesedatatopredictuserpurchaseandexcavatepotentialpreferencesofusers,so
astoenhanceuserexperienceandim
基于机器学习的在线消费者购买行为预测研究-24432字.pdf