proposed In the perspective of experience, the service quality of Hainan Airlines' official website is a problem. Aiming at the problem, the paper puts forward the improvement strategy of service quality of Hainan Airlines' official website from the perspective of user experience, hoping to play a reference role for the service of Hainan Airlines' official website and promote the further improvement of the official website.
Key
words:
Hainan Airlines official website;
U
ser experience;
S
用户体验视角下海南航空公司官网服务质量评价分析.doc-8634字.docx