Abstract
With the rapid development of the Internet and mobile devices, the mobile game industry
is developing rapidly. In the context of the huge number of mobile phone users in China, the
mobile game industry has great potential for development. At present, due to the influx of a
large amount of capital into the mobile game market in China, the development prospect of the
mobile game industry is promising, and the market scale of the mobile game industry is further
expanding. Mobile game
手机游戏营销策略对用户付费意愿的影响研究-26309字.pdf