Abstract
Precision marketing combined with big data is an important way to improve marketing
effect in today's big data era. Big data's analysis and modeling of individuals provides support
for precision marketing, so that precision marketing can really achieve "precision", but is
precision enough? In order to explore the influencing factors of microblog advertising precision
marketing click through rate, this study constructs a theoretical model based on clue utilization
theory, collects
微博广告精准营销对广告点击率的影响研究—基于线索利用理论-33422字.pdf