ABSTRACT
Group purchase is the abbreviation of group shopping, refers to the consumers who know each other or do not know each other to buy the same commodity and unite, increase the bargaining power with the merchants, in order to get the best price of a shopping method. According to the principle of small profits and large sales, merchants can offer group purchase price which is lower than retail price and quality service which cannot be obtained by individual purchase. In recent years, more a
大学校园团购电商平台的研究——以城市学院袋番薯校园购项目为例-11963字.docx