Abstract
With the rapid development of the Internet, third-party consumer review websites led by "
DaZhongDianPing " have appeared successively, quickly becoming an essential tool in people's
lives. Due to the large uncertainty of experiential goods, their quality is difficult to be accurately
assessed, so customers often browse and search for a large amount of network information to
reduce the perceived risk before consumption, and the main source of network information is
the online disp
体验型产品在线展示及评论对顾客说服力效果研究——以“大众点评”为例-18256字.pdf