II
Abstract
In recent years, the rapid development of the Internet has promoted the rise of short video
platforms on mobile terminals, especially Douyin short video app. For now, Douyin has a huge
user base thanks to its lean short video content and special push mechanism. However, the
current mobile short video market is highly competitive. Not only Douyin short video has a
large number of users, but other short video platforms are also favored by the majority of users,
such as Weishi
抖音平台用户粘性影响因素研究-25939字.pdf