Abstract
In recent years, e-commerce live broadcasting has gradually become a hot spot in the industry. E-commerce live broadcasting combines live video broadcasting with online shopping to provide more comprehensive commodity information through the transmission of video information with consumers, so as to affect their purchase behavior and promote the conclusion of transactions between the two sides. The form of e-commerce live broadcast can bring consumers a better shopping experience, and t
直播电商情境下消费者购买行为影响因素研究-19691字.docx