Abstract
With the increasingly serious environmental problems, enterprises and consumers pay
attention to creating the value of sustainable development. More and more enterprises at home
and abroad are trying to set an example in environmental protection and sustainable
development. The most representative Ant Forest combines the concept of low-carbon
environmental protection with gamification, attracting a large number of users and creating
huge environmental benefits. What role does gami
游戏化互动对消费者绿色价值共创意愿的影响-23756字.pdf