Abstract
China's e-commerce live broadcasting industry was born in 2016. Although it is only a few years now, the development of e-commerce live broadcasting is very fast. In 2020, affected by the epidemic in China, many offline physical stores closed, further stimulating the vitality of the e-commerce live broadcasting industry. It is expected that the scale of China's e-commerce live broadcasting market will further rise to 1507.3 billion yuan by 2022. Nowadays, live shopping has gradually bec
直播购物模式下消费者购买意愿的影响因素研究-21667字.docx