Abstract
Online reviews are an important reference for consumers when making purchase decisions.
The existence of online reviews reduces a certain degree of consumer uncertainty and purchase
risk. Compared with positive and neutral comments, consumers believe that negative comments
reflect more accurate content information, and consumers are more likely to be affected by them.
Therefore, theoretical research on negative comments has strong theoretical and practical
significance. In previou
负面评论情感强度对消费者购买意愿的影响-21601字.pdf