Abstract
In September 2016, the Tiktok officially launched, and the Internet celebrity economy
began to develop. At the same time, a new marketing method - Livestream Commerce began to
appear on the traditional e-commerce platform. The emergence of this way not only helps
consumers understand and buy goods more intuitively, but also helps businesses better promote
their products. In 2020, the Covid-19 epidemic has promoted the development of the Internet
celebrity economy. Because goods ca
网红经济下抖音直播带货存在问题及优化对策-24316字.pdf